Augmented reality marketing may be a new technique where businesses integrate the advanced AR technology to marketing and sales activities. It's now embraced, within the luxury industry especially, as an efficient tool to reinforce the connectivity with their customers and thus increase online sales.
While people want to walk around within the malls and choose a store that looks the foremost appealing to them, they're now roaming the webpages and searching the e-commerce sites where they expect to seek out the simplest experience. There are so many companies which provide augmented reality marketing such as Haptic Media.
Similar to the brick and mortar stores, presentation is everything for e-commerce performance. Failure to supply an adequate shopping experience may cause customers to go away within seconds, especially once they produce other options available on their fingertips.
The four main components necessary in any AR setting are displays, input devices, tracking and computers. However, how these components are assembled can vary consistent with the wants of the appliance. Unlike computer game technology, Augmented Reality doesn't bring the user into a virtual environment, instead it provides connectivity with the important world by superimposing the virtual objects over the prevailing reality.
In medical practices, AR technology is employed so as to perform surgery during a controlled environment. With this technology, surgeons will have the advantage of enhanced sensory perception and this mitigates the risks related to the operations. In the navigation system, AR offers a simplified driving experience and provides the navigation information readily.
Augmented Reality technology has also innovated the tourism industry by replacing tour guides; as now, tourists can walk around historic sites and see the facts and figures related to the place through their phones.