Explainer videos are very short videos that do their duties in just 60-90 seconds. This is a great way to attract your potential customers for your product / service. However, it is not as easy as it seems. Explainer videos generally are the first impression for the customer of your company. It’s very important to set the right tone in the first effort itself.
Just for the convenience for anyone creating an explainer video for the first time or have not been able to garner as much attention previously, we have listed out a few helpful hints to drive more sales through an explainer video.
The script is everything
Informative script is the key to any video, especially explainer videos. The script is the first step that can make or break the entire deal for you. It is the foundation on which the explainer video stands. For you to be able to provide an outsider view, and to build a natural formation, hiring a video production company is a wise choice. This will help you to make videos that can be easily understood by people who are not related to your organization.
Shorter the better!
Explainer videos must be in the form of a general description for customers who are interested in your business. It should never give every detail from zero to ten. People will be more likely to remember something short, yet every required information is passed on through a creative touch. Creativity doesn’t mean that it has to be over-the-top, but it has to get the message across.